Privacy policy

Last updated: December 15, 2025

Union Flag Company operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Union Flag Company is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Data Controller

For the purposes of applicable data protection laws in the United Kingdom and the European Union (including UK GDPR and EU GDPR), the data controller of your personal information collected through this website is:

Dynamic Pace Ltd (trading as Union Flag Company)
Office Address: Union Flag Company, Management Suite, 4-6 Hackett Way, Fareham, Hampshire, PO14 1AJ
Company No: 14194495
VAT Number: GB 422 3756 11
Registered Company Office: Portsmouth Technopole, Kingston Crescent, North End, Portsmouth, PO2 8FA, United Kingdom
Telephone: 0800 5930415
Email: sales@unionflagcompany.com

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

Contact details including your name, address, billing address, shipping address, phone number, and email address.
Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
Account information including your username, password, security questions, preferences and settings.
Transaction information including the items you view, put in your cart, add to your wish list, or purchase, return, exchange or cancel and your past transactions.
Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

In addition, where you consent (where required by applicable law), we may also collect usage and interaction data through analytics tools such as Google Analytics and Microsoft Clarity. These tools may record or derive information about how you use our website (for example, pages viewed, navigation, mouse movements, clicks and scrolling) in order to generate aggregated analytics, heatmaps and session-based insights to help us understand and improve the Services.

Legal Bases for Processing Personal Data (UK/EU)

Where UK GDPR and/or EU GDPR apply, we process personal data under one or more of the following legal bases:

Contractual necessity
Processing is necessary to perform our contract with you (for example, to process payments, fulfil and deliver orders, handle returns/refunds, and provide customer support).

Consent
Where you have given consent (for example, for marketing communications or non-essential cookies). You can withdraw your consent at any time.

Legitimate interests
Processing is necessary for our legitimate interests, provided those interests are not overridden by your rights and freedoms (for example, improving our website and services, fraud prevention, and analytics).

Legal obligation
Processing is necessary to comply with our legal obligations (for example, tax, accounting, and regulatory requirements).

Personal Information Sources

We may collect personal information from the following sources:

Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
From our partners or other third parties.

Cookies and Tracking Technologies (Google Analytics and Microsoft Clarity)

We use cookies and similar technologies (such as pixels, tags and web beacons) to operate and enhance the Services, remember preferences, analyse usage, improve performance, and (where enabled) support marketing and personalised advertising. Cookies are small files placed on your device that help websites function, remember preferences and provide analytics.

Analytics
We use Google Analytics to help us understand how visitors use our website (for example, which pages are visited and how users move around the site) so we can measure performance and improve the Services. Google Analytics may use cookies and similar technologies and may process device and usage information.

We also use Microsoft Clarity to help us understand how visitors use our website through features such as heatmaps and session-based insights. Microsoft Clarity may use cookies and similar technologies to associate multiple page views into a single session and to provide aggregated analytics and session recordings.

Consent and cookie controls
If you are located in the UK, European Economic Area, or other jurisdictions where consent is required, we will seek your consent before setting non-essential cookies and similar technologies (including those used for analytics and, where enabled, advertising/marketing). If you do not provide consent, non-essential cookies will not be used and some features and insights may be limited.

You can manage your cookie preferences at any time through any cookie banner or Cookie Settings/preference tool we make available (where applicable). You can also adjust browser settings to remove or block cookies. Please note that blocking cookies may affect how the Services function.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfil your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services. This may also include using analytics tools (such as Google Analytics and Microsoft Clarity, where you consent where required) to understand how users interact with the Services, to improve website usability, and to help diagnose technical issues.
Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services.
Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.
Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.
Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information 

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy.

Sharing, Tracking Tools & Third Parties

We may share your personal information with the following categories of third parties where necessary to provide the Services, fulfil orders, and operate our business:

Payment providers
To securely process payments and manage fraud prevention and chargebacks (for example, Shopify and payment methods made available at checkout).

Delivery and logistics providers
To fulfil and deliver your orders and provide tracking where available (for example, Royal Mail and courier partners).

Analytics and tracking providers
To understand how customers use our website, measure performance, and improve the Services. We use Google Analytics and Microsoft Clarity.

Service providers
To operate and support the Services (for example, Shopify as our e-commerce platform, Shopify Email for email communications, and IT, hosting, and customer support tools).

These third parties may collect or receive personal data as necessary to perform their services. We require third parties to process personal data in accordance with applicable data protection laws and to use it only as necessary to provide services to us (or as otherwise required by law).

Such circumstances may include:

With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics (including Google Analytics and Microsoft Clarity), customer support, cloud storage, fulfilment and shipping).
With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites.
When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
With our affiliates or otherwise within our corporate group.
In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy . Depending on where you live, you may exercise certain rights with respect to your personal information here Shopify Privacy Portal Link.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted. As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

Right to Access / Know. You may have a right to request access to personal information that we hold about you.
Right to Delete. You may have a right to request that we delete personal information we maintain about you.
Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

If you reside in the UK or European Economic Area, and subject to exceptions and limitations provided by local law, you may exercise the following rights in addition to the rights outlined above:

Objection to Processing and Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information for certain purposes.
Withdrawal of Consent: Where we rely on consent to process your personal information, you have the right to withdraw this consent. If you withdraw your consent, this will not affect the lawfulness of any processing based on your consent before its withdrawal.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority. For the EEA, you can find a list of the responsible data protection supervisory authorities here.

International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at sales@unionflagcompany.com or contact us at Union Flag Company, Management Suite, 4-6 Hackett Way, Fareham, Hampshire, PO14 1AJ. United Kingdom. For the purpose of applicable data protection laws, we are the data controller of your personal information.